Reference — generated from the toolkit
Source of truth: toolkit/templates/competitive-teardown.md. Edit it there; this page is regenerated on build.
Competitive teardown — {competitor / product}
- Subject: … Analyst: … Date: {YYYY-MM-DD}
Summary
Two-line take: where they're strong, where the gap is.
Features
Key capabilities; what they do well; what's missing. (each claim cited)
Pricing & packaging
Model, tiers, rough price points. (cited)
Positioning
Who they target and the message they lead with.
Regulatory posture
Compliance/certifications they advertise (relevant in insurance).
Verification
Every claim above is human-verified against a primary source before use — mark unverifiable claims explicitly. AI drafts; a human confirms.
Opportunity
Where RAPID-built product can differentiate.