Reference — generated from the toolkit
Source of truth: toolkit/gates/gtm-readiness.md. Edit it there; this page is regenerated on build.
Gate: GTM Readiness
Transition: product built → sellable / launchable Owner: Commercial (with Support + Product) Runs: before a product's general release
Purpose
"Sellable" defined — the commercial complement to the engineering gates. A product isn't done until Commercial and Support can run with it unaided. This gate stops a technically-ready product launching before the go-to-market side is ready.
Entry criteria
- Production Readiness passed.
- Beta exit criteria met (beta programme).
Exit criteria
- Launch collateral approved (GTM collateral).
- Demo environment green and a demo script ready.
- Pricing signed off.
- Release comms drafted (release comms standard).
- Support trained, runbooks accepted (support playbook).
- Client transparency / due-diligence pack available (standard).
Evidence required
- Approved collateral links; demo script + demo-environment health check; pricing sign-off record; Support training completion and runbook acceptance; the client transparency pack available.
Automated vs human
| Check | Automated in CI | Human sign-off |
|---|---|---|
| Demo environment green (seeded, health checks pass) | ✅ | — |
| Collateral & pricing approved | — | Commercial (+ Leadership for pricing) |
| Support trained, runbooks accepted | — | Support |
| Launch go / no-go | — | Commercial + Product |
Sign-off & waiver
- Signs: Commercial, Support, Product; Leadership for pricing.
- May waive: a soft-launch to a single beta client may waive full collateral with a named owner and a date to complete; a public GA cannot.
- Record: logged in
toolkit/registers/.