Reference — generated from the toolkit

Source of truth: toolkit/gates/gtm-readiness.md. Edit it there; this page is regenerated on build.

Gate: GTM Readiness

Transition: product built → sellable / launchable Owner: Commercial (with Support + Product) Runs: before a product's general release

Purpose

"Sellable" defined — the commercial complement to the engineering gates. A product isn't done until Commercial and Support can run with it unaided. This gate stops a technically-ready product launching before the go-to-market side is ready.

Entry criteria

• Production Readiness passed.
• Beta exit criteria met (beta programme).

Exit criteria

• Launch collateral approved (GTM collateral).
• Demo environment green and a demo script ready.
• Pricing signed off.
• Release comms drafted (release comms standard).
• Support trained, runbooks accepted (support playbook).
• Client transparency / due-diligence pack available (standard).

Sign-off & waiver

• Signs: Commercial, Support, Product; Leadership for pricing.
• May waive: a soft-launch to a single beta client may waive full collateral with a named owner and a date to complete; a public GA cannot.
• Record: logged in toolkit/registers/.