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Early-adopter / beta programme

How a RAPID product goes from Refinement to a confident general release — with real users, structured feedback, and clear exit criteria. StudyBuddy is the first run; recruitment starts during its Build.

The playbook​

  • Candidate selection — a few engaged, representative clients; not everyone.
  • Beta agreement template — expectations, data handling, feedback obligations.
  • Entry/exit criteria — tied to Refinement; a product enters beta when it's good, exits to GA when the criteria are met.
  • Structured feedback instruments — task-based sessions, a CSAT/NPS pulse — flowing into the feedback pipeline.
  • Graduation checklist to GA — what must be true to open the doors.

Why structure the beta​

An unstructured beta produces anecdotes; a structured one produces evidence. Defined criteria and instruments mean the pilot proves the product is ready (or shows exactly what isn't) — the same rigour RAPID applies to the build, applied to the launch. Complements the GTM-readiness gate.